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Florida Wildlife Federation
A coalition of Florida academics and environmentalists sought to raise public awareness of climate change-driven rising sea level and to convince the national environmental movement that sea level rise was an issue that could educate the public about the impacts of climate change.
In 2012 I raised the funds from the Rockefeller Brothers Fund and the Rockefeller Family Fund to conduct a qualitative research project for the Florida Wildlife Federation to learn how “conservative” Floridians reacted to messages related to sea level rise and costs to Florida’s banking, real-estate and insurance industry. The goal was to find a message that might move Republicans.
In January 2013 the research findings were used as part of private briefing on climate change, rising sea levels and Florida with Jeb Bush by a group of Florida Scientists, national environmentalists and Former EPA Administrator Lee Thomas.
|Listening to Conservatives: Floridians on Sea Level Rise|
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